About

I’m Anna van Praagh, former Chief Content Officer of the Evening Standard.

For more than a decade, I helped shape one of the UK’s most influential media brands, defining its voice, driving digital growth and commissioning content viewed by millions.

I’ve commissioned major thought-leaders and celebrities, worked closely with brands and cultural institutions, and have spent my career operating at the centre of London’s cultural, luxury and media ecosystem.

I understand what cuts through, what gets ignored — and more importantly, why.

Today, I work with organisations that want to matter. Not just to sell products or services, but to build attention, authority and influence, and to cut through in the age of AI.

I help organisations think and publish like modern media companies. Because attention isn’t automatic. It’s earned.